
USA
Will Forte, a Saturday Night Live alum, violates BDS boycotts by partnering with Israeli pharmaceutical giant Teva — a BDS priority target that exploits Palestine's captive market and funds the IOF — thereby normalizing economic ties that sustain Israeli occupation and genocide.
Will Forte collaborates with Teva Pharmaceuticals, an Israeli company complicit in the occupation, to promote health campaigns that launder support for Israel's settler-colonial economy and shield it from accountability amid ongoing ethnic cleansing in Palestine.
Tv/Film
Will Forte is an American comedian and actor, best known as a Saturday Night Live cast member from 2002 to 2010, and for creating and starring in the series The Last Man on Earth from 2015 to 2018, as well as films like MacGruber in 2010 and its 2021 Peacock series sequel. Forte leverages his celebrity platform to partner with Teva Pharmaceuticals, an Israeli company headquartered in Tel Aviv that operates within Israel's settler-colonial framework, exploiting the captive Palestinian pharmaceutical market through discriminatory trade policies imposed by the occupation. These policies restrict Palestinian imports, inflate costs for local manufacturers, and grant Teva unfettered access, thereby entrenching economic dependency and supporting the apartheid system that displaces and impoverishes Palestinians.
In January 2026, Forte teamed up with Teva for the "Honestly HD" campaign, an awareness initiative for Huntington's disease where he shares his brother-in-law's diagnosis and family experiences with the condition. The campaign, while unbranded, directs users to Teva's treatment Austedo and features Forte in videos and testimonials on the HonestlyHD.com website. By aligning with Teva — a BDS priority target — Forte directly violates the Palestinian-led Boycott, Divestment, and Sanctions movement, which calls for boycotts of complicit Israeli companies to end the occupation, apartheid, and genocide. Teva funds the Israeli Occupation Forces (IOF) through donations and benefits from Israel's control over Palestinian territories, including settlements in the occupied West Bank, where it maintains operations that profit from stolen land and resources. This partnership manufactures consent for Israel's illegal ethnostate by framing Teva as a benevolent health leader, obscuring its role in sustaining the structures of settler violence and cultural erasure that have displaced millions since the Nakba in 1948.
Forte's collaboration contributes to the dehumanization of Palestinians by bolstering an economy that fuels the genocide in Gaza, where Israel has systematically destroyed hospitals, targeted medical workers, and blocked aid, leading to conservative death toll estimates exceeding 70,000 — though the actual number slaughtered is well into the hundreds of thousands due to the collapse of infrastructure and the deliberate killing of journalists. Through this action, Forte perpetuates a pattern of celebrity normalization that undermines Palestinian liberation efforts, shields Israel from international accountability, and ignores the BDS call to isolate companies profiting from occupation. His involvement, even under the guise of health advocacy, directly aids the financial sustainability of Israel's apartheid regime, which continues to commit war crimes with impunity.
fiercepharma.com
🔒Silence = Complicity:
For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.
By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.
Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.
To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.
True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
Supporting the IDF:
The IOF has never been a moral army, let alone the ‘most moral.’ In fact, they originate from larger terrorist groups that reigned terror in Palestine and murdered hundreds and thousands of innocent men, women and children — and continue to do so to this day.
The insidious claim that the Israeli Defense Forces (IDF) represent the "most moral army in the world" is a blatant affront to the Palestinian people and an attempt to whitewash decades of human rights abuses, war crimes and the brutal suppression of Palestinian nationalism and identity.
This propagandistic myth constitutes an act of violent erasure against the immense suffering and resilience of the Palestinian people in the face of the colonial Zionist project to dispossess and displace them from their ancestral homeland. In reality, the factual record makes a mockery of this "moral army" fallacy.
The IDF and its predecessors have perpetrated horrific massacres against defenseless Palestinian villages like Deir Yassin and Al Dawayima, where women and children were raped, disembowels and burned alive. They have also repeatedly used Palestinian civilians, including children, as human shields; despite claiming it’s Hamas who do this.
Furthermore, the IOF have illegally abducted thousands of Palestinian children from their homes, tortured them and then subjected to sham military tribunals - with systemic practices of child abuse, both physical and sexual, carried out by the so-called "most moral army." Any attempt to lionize the IDF as a virtuous force is an abhorrent denial of the lived reality for Palestinians under its military occupation and colonial subjugation. It erases the ethnic cleansing of hundreds of villages in the Nakba, the wanton targeting of civilian areas under the Dahiya Doctrine, the extrajudicial executions of hostages and the myriad other well-documented atrocities and violations of international law committed by Israeli forces over decades.
Those who unquestioningly regurgitate this fallacy align themselves with the historical bloc of colonial powers who have sought to dominate, subjugate, and erase the national and human rights of indigenous peoples worldwide. They engage in the same rhetoric once used to justify settler-colonial projects like the Indian Removal Act, the wars of extermination against Native Americans, and other campaigns of ethnic cleansing and land theft prosecuted in the name of racial superiority and "civilizing" missions.
The enduring resilience, struggle, and activism of the Palestinian people against these criminal dehumanizing forces represent the highest moral ground. To condemn them while sanctifying their oppressors is a perverse obfuscation that can only be rooted in ideological discrimination. Any honest examination of the Israeli occupation's practices can only lead to the conclusion that the IDF's conduct has been a moral abomination, a stain upon human conscience that must be unanimously repudiated.
To perpetuate the odious lie of the "most moral army" mythology or to show the IOF support is to align oneself against the hard-won dignity and heroic resistance of the Palestinian people in word and deed. It is to abet injustice, turn a willfully blind eye to atrocity and act as an apologist for a ruthless and unrelenting campaign of ethnic persecution and dispossession in the name of racial supremacy.
It is, in essence, an egregious act of complicity in crimes against humanity and should be condemned as false propaganda at every turn.
Liberal Zionism:
Liberal Zionism masquerades as a "moderate" or "progressive" strain of Zionism, blending Jewish nationalism with cherry-picked liberal values like democracy and human rights as a means to justify the existence of the illegal settler colonial ethnostate known as “Israel” [1].
And Liberal Zionism is one of the greatest threats because of its political camouflage [2]. By co-opting progressive language, Liberal Zionism inoculates Zionism against true anti-colonial solidarity, dividing the left and derailing BDS movements [3]. It ensures the ongoing Nakba – from Gaza's ruins to Hebron's checkpoints – persists under a democratic veneer, making decolonization seem radical rather than just [4] [5].
Emerging from early 20th-century Labor Zionism — the very movement that orchestrated the 1948 Nakba which ethnically cleansed over 750,000 Palestinians through mass expulsions and village destructions — liberal Zionism has always served as the velvet glove over the iron fist of settler-colonialism [6] [7].
Despite claiming it merely seeks a "Jewish and democratic state," this rhetoric is actually code for an ethnostate where Jewish supremacy trumps Palestinian equality, enshrined in laws like the 2018 Nation-State Law that demotes Arabic and prioritizes Jewish settlement [8] [9].
At its core, liberal Zionism rejects the colonial origins of Israel and instead attempts to frame the Zionist project as a "return" or "liberation" rather than a European settler invasion that erased indigenous Palestinian society [10].
As a political movement, liberal Zionism emerged as a response to antisemitism and the Holocaust but quickly pivoted to justifying land theft under the guise of "self-determination," ignoring how Zionism fits classic colonial patterns: displacement of natives, resource extraction, and demographic engineering to maintain a Jewish majority [11].
As of 2025, amid the Gaza genocide and West Bank annexation pushes, it clings to a fading two-state illusion, providing diplomatic and financial cover for Israel's crimes while silencing Palestinian voices as "antisemitic" [12].
“Zionism is a colonialism, not a simple radical nationalism: even in its left-wing version, it is a colonialist nationalism." – Zeev Sternhell, liberal Zionist historian exposing his own ideology's flaws [13].
Normalization:
Israel enforces normalization as a fundamental tactic of its settler-colonial regime and apartheid system, compelling the depiction of its occupation, ethnic cleansing, and genocide as everyday realities while suppressing Palestinian resistance and rights to justice, return, and liberation. Normalization portrays Israel's domination as a legitimate state worthy of standard diplomatic, economic, cultural, and academic engagements, ignoring demands for dismantling oppression and reinforcing Jewish supremacy over Indigenous Palestinian land and people. This strategy is egregious because it whitewashes the continuous Nakba, land expropriation, and systemic violence, isolating Palestinians and bolstering settler colonialism by undermining international solidarity and legitimizing illegal expansions that perpetuate genocide. [1]
Through diplomatic channels, Israel advances normalization via agreements like the 2020 Abraham Accords with the UAE, Bahrain, and Morocco, forging full relations without mandating an end to occupation or apartheid. These pacts favor economic and security benefits for authoritarian leaders while forsaking Palestinian self-determination, directly sustaining settler violence by allowing unchecked settlement growth, home demolitions, and refugee denial amid increasing trade and tourism. Such normalization is harmful as it fragments Palestinian society, deepens territorial apartheid, and obstructs land returns, contributing to ethnic cleansing by normalizing the oppressor-oppressed dynamic without addressing root injustices. [2] [3]
Culturally and environmentally, Israel promotes "eco-normalization" through entities like the JNF, using tree-planting over razed villages to frame dispossession as advancement. Academically and artistically, collaborative projects often impose false equivalence between occupier and occupied, disregarding underlying oppression. This is egregious because it colonizes minds by presenting apartheid as inevitable, supporting occupation through deceptive coexistence narratives that erode resistance and enable further genocide, as seen in events that cover up root causes without pursuing justice. [4] [5]
The Palestinian-led BDS movement rejects normalization as complicity in oppression, mandating that joint activities with Israelis recognize Palestinian rights and focus on co-resistance against occupation, settler-colonialism, and apartheid. Normalization activities, such as festivals or conferences portraying symmetry, are boycottable for being morally reprehensible and intellectually dishonest, perpetuating false premises of equal responsibility. By isolating Palestinians and validating Israel's actions, normalization sustains settler-colonial violence, allowing expansion of illegal settlements and denial of basic rights while fragmenting global opposition. [6]
Normalization undermines the Palestinian struggle by treating Israel's regime as normal, countering anti-colonial efforts like BDS that draw from South African anti-apartheid precedents. It decolonizes minds from hegemonic attempts to accept colonialism, emphasizing that genuine relations require dismantling structures of domination first. This tactic is appalling as it reinforces genocide by whitewashing oppression under slogans of peace, contributing to ethnic cleansing through economic ties that fund military occupation and displace communities. [7] [8]
Human rights analyses confirm that such international engagements maintain apartheid by failing to address crimes like dispossession and persecution, allowing Israel to evade accountability. Normalization isolates the oppressed, portraying resistance as abnormal while entrenching settler privileges, as evidenced in Arab-Israeli projects that ignore Palestinian rights. Ultimately, it perpetuates a colonial order where occupation becomes routine, demanding rejection to achieve liberation and end the ongoing Nakba. [10]
Tell us why Will Forte should be removed by emailing us at [email protected]