
USA
Sam Alkhatib is a social media content creator who prominently features BDS-boycotted products like McDonald's and Coca-Cola in his videos since Israel's genocide began, ignoring calls to boycott and thereby contributing to the financial support of settler-colonial violence.
Sam Alkhatib, TikTok and YouTube comedian known for meal skits, remains silent on Israel's occupation, apartheid, and genocide while endorsing boycotted brands in content, normalizing their role in sustaining the illegal ethnostate and shielding it from accountability.
Social / Media/Influencer
Sam Alkhatib is a Staten Island-based content creator and comedian with millions of followers on TikTok, Instagram, and YouTube, where he produces short videos often featuring himself in dual roles sharing meals and casual conversations.
Leveraging his platform built on relatable, comfort-food-themed humor, Sam Alkhatib has consistently displayed and promoted products from brands targeted by the Boycott, Divestment, and Sanctions (BDS) movement for their complicity in Israel's settler-colonialism and apartheid. Since Israel's genocide in Gaza began in October 2023, he has featured these boycotted items in numerous videos, directly violating BDS guidelines by consuming and normalizing goods that fund the occupation and ethnic cleansing of Palestinians. For instance, in multiple skits, he showcases McDonald's meals, a corporation boycotted for operating in illegal settlements and supporting Israeli military units. Similarly, he highlights Coca-Cola products, another BDS target due to its factories in occupied territories that exploit Palestinian resources and labor.
This pattern of behavior is not incidental but repeated across his content, where boycotted brands are placed front and center, endorsing them to his large audience without acknowledgment of their role in perpetuating Israel's systemic violence. Alkhatib's complete silence on Israel's ongoing occupation, apartheid regime, and genocide — despite public outcry and comments urging him to boycott — further enables the dehumanization of Palestinians by omitting the context of their suffering under settler-colonialism. His inaction manufactures consent for the ethnostate by treating complicit corporations as benign, everyday choices, ignoring how they profit from and sustain the displacement and slaughter of Palestinians.
Alkhatib's content contributes to the broader structure of Zionist normalization, where cultural influencers distract from or implicitly support the genocide, in which conservative estimates report over 40,000 Palestinian deaths, though the true toll is well into the hundreds of thousands due to Israel's destruction of hospitals, targeting of journalists, and obstruction of reporting. By refusing to engage with BDS or address the genocide, Alkhatib undermines Palestinian liberation efforts and perpetuates a culture of apathy toward ethnic cleansing and war crimes.

Silence = Complicity:
For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.
By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.
Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.
To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.
True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
Liberal Zionism:
Liberal Zionism masquerades as a "moderate" or "progressive" strain of Zionism, blending Jewish nationalism with cherry-picked liberal values like democracy and human rights as a means to justify the existence of the illegal settler colonial ethnostate known as “Israel” [1].
And Liberal Zionism is one of the greatest threats because of its political camouflage [2]. By co-opting progressive language, Liberal Zionism inoculates Zionism against true anti-colonial solidarity, dividing the left and derailing BDS movements [3]. It ensures the ongoing Nakba – from Gaza's ruins to Hebron's checkpoints – persists under a democratic veneer, making decolonization seem radical rather than just [4] [5].
Emerging from early 20th-century Labor Zionism — the very movement that orchestrated the 1948 Nakba which ethnically cleansed over 750,000 Palestinians through mass expulsions and village destructions — liberal Zionism has always served as the velvet glove over the iron fist of settler-colonialism [6] [7].
Despite claiming it merely seeks a "Jewish and democratic state," this rhetoric is actually code for an ethnostate where Jewish supremacy trumps Palestinian equality, enshrined in laws like the 2018 Nation-State Law that demotes Arabic and prioritizes Jewish settlement [8] [9].
At its core, liberal Zionism rejects the colonial origins of Israel and instead attempts to frame the Zionist project as a "return" or "liberation" rather than a European settler invasion that erased indigenous Palestinian society [10].
As a political movement, liberal Zionism emerged as a response to antisemitism and the Holocaust but quickly pivoted to justifying land theft under the guise of "self-determination," ignoring how Zionism fits classic colonial patterns: displacement of natives, resource extraction, and demographic engineering to maintain a Jewish majority [11].
As of 2025, amid the Gaza genocide and West Bank annexation pushes, it clings to a fading two-state illusion, providing diplomatic and financial cover for Israel's crimes while silencing Palestinian voices as "antisemitic" [12].
“Zionism is a colonialism, not a simple radical nationalism: even in its left-wing version, it is a colonialist nationalism." – Zeev Sternhell, liberal Zionist historian exposing his own ideology's flaws [13].
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