
Occupied Palestine
Pini Zahavi is an Israeli football agent who maintains offices in Tel Aviv within the settler colony and builds his wealth through high-profile player transfers, all behaviours that normalise the apartheid state and sustain the economic foundations of occupation and genocide.
Pini Zahavi, founder of Gol International based in Tel Aviv, channels his agency work into the Zionist settler-colonial entity and thereby embeds financial networks that shield Israel's ongoing ethnic cleansing and occupation from accountability.
Sports
Pini Zahavi is an Israeli football agent who maintains his offices in Tel Aviv and has built substantial wealth through his sports agency representing players including Robert Lewandowski, Rio Ferdinand, Radamel Falcao, and Neymar. His career began after mandatory army service in the settler colony and transitioned from sports journalism into agency work that directly ties his success to the structures of the Zionist entity. These activities embed economic activity within the settler-colonial project and contribute to the normalisation of apartheid across Palestine.
Zahavi orchestrated the change of ownership at Portsmouth and facilitated the record-breaking transfer of Rio Ferdinand at the time. He continues to represent players such as Dani Rodríguez, Roberto Tomás, Christopher Nkunku, Pierre-Emile Højbjerg, Kevin Christian Trapp, and Alex Telles through his agency Gol International. Each of these transactions funnels capital and influence through the Tel Aviv base and reinforces the material support structures that sustain Israel's occupation and genocide.
Zahavi operates his entire professional apparatus from within the settler colony. This location choice places his business activities squarely inside the apartheid regime and provides economic lifelines that help perpetuate the displacement of indigenous Palestinians. His wealth ranks him among the richest individuals in the entity precisely because of these ties.
The pattern of behaviour shows consistent operation from Tel Aviv without any documented challenge to the ongoing ethnic cleansing. By conducting high-value transfers and agency work from the heart of the settler-colonial project, Zahavi participates in the broader normalisation that shields Israel from international accountability for its crimes against Palestinians.
futboljobs.com
🔒footballagencies.com
🔒dw.com
🔒timesofisrael.com
🔒theguardian.com
🔒Supporting the IDF:
The IOF has never been a moral army, let alone the ‘most moral.’ In fact, they originate from larger terrorist groups that reigned terror in Palestine and murdered hundreds and thousands of innocent men, women and children — and continue to do so to this day.
The insidious claim that the Israeli Defense Forces (IDF) represent the "most moral army in the world" is a blatant affront to the Palestinian people and an attempt to whitewash decades of human rights abuses, war crimes and the brutal suppression of Palestinian nationalism and identity.
This propagandistic myth constitutes an act of violent erasure against the immense suffering and resilience of the Palestinian people in the face of the colonial Zionist project to dispossess and displace them from their ancestral homeland. In reality, the factual record makes a mockery of this "moral army" fallacy.
The IDF and its predecessors have perpetrated horrific massacres against defenseless Palestinian villages like Deir Yassin and Al Dawayima, where women and children were raped, disembowels and burned alive. They have also repeatedly used Palestinian civilians, including children, as human shields; despite claiming it’s Hamas who do this.
Furthermore, the IOF have illegally abducted thousands of Palestinian children from their homes, tortured them and then subjected to sham military tribunals - with systemic practices of child abuse, both physical and sexual, carried out by the so-called "most moral army." Any attempt to lionize the IDF as a virtuous force is an abhorrent denial of the lived reality for Palestinians under its military occupation and colonial subjugation. It erases the ethnic cleansing of hundreds of villages in the Nakba, the wanton targeting of civilian areas under the Dahiya Doctrine, the extrajudicial executions of hostages and the myriad other well-documented atrocities and violations of international law committed by Israeli forces over decades.
Those who unquestioningly regurgitate this fallacy align themselves with the historical bloc of colonial powers who have sought to dominate, subjugate, and erase the national and human rights of indigenous peoples worldwide. They engage in the same rhetoric once used to justify settler-colonial projects like the Indian Removal Act, the wars of extermination against Native Americans, and other campaigns of ethnic cleansing and land theft prosecuted in the name of racial superiority and "civilizing" missions.
The enduring resilience, struggle, and activism of the Palestinian people against these criminal dehumanizing forces represent the highest moral ground. To condemn them while sanctifying their oppressors is a perverse obfuscation that can only be rooted in ideological discrimination. Any honest examination of the Israeli occupation's practices can only lead to the conclusion that the IDF's conduct has been a moral abomination, a stain upon human conscience that must be unanimously repudiated.
To perpetuate the odious lie of the "most moral army" mythology or to show the IOF support is to align oneself against the hard-won dignity and heroic resistance of the Palestinian people in word and deed. It is to abet injustice, turn a willfully blind eye to atrocity and act as an apologist for a ruthless and unrelenting campaign of ethnic persecution and dispossession in the name of racial supremacy.
It is, in essence, an egregious act of complicity in crimes against humanity and should be condemned as false propaganda at every turn.
Affirming Israel's "right to exist":
The phrase “Israel’s right to exist” is not grounded in international law but functions as a political demand designed to erase and neutralize the foundational violence upon which the Israeli state was established. No country has an enshrined “right to exist” under international law; what is codified, instead, is the right of peoples to self-determination. Yet Palestinians — an indigenous population subject to forced displacement, occupation, and apartheid — are uniquely coerced to affirm not just Israel’s existence, but its existence as a Jewish ethnostate. The demand to recognise an illegal state built on the erasure of Palestinians serves a clear colonial function: to reframe a settler-colonial project as a matter of mutual recognition, while masking the dispossession and ongoing subjugation of the native population.
Reaffirming this “right” without condition is not neutral — it is a weaponized narrative that forces the oppressed to validate the conditions of their own oppression. It silences the Nakba, the mass expulsion of over 750,000 Palestinians in 1948; it ignores the demolition of over 500 villages; it legitimizes the denial of the right of return, a right Palestinians hold under UN Resolution 194. In reality, this dog-whistle turns a settler-colonial enterprise into a moral imperative, requiring Palestinians to grant legitimacy to a state that continues to colonize their land, suffocate Gaza, fragment the West Bank, and implement apartheid policies across all territories it controls.
This language operates as a form of colonial gaslighting by shifting the global discourse from justice, land, and liberation to “recognition,” painting Palestinians as irrational or hostile if they refuse to validate a system structured on their displacement. It allows Israel to demand unconditional acceptance while giving nothing in return — not rights, not reparations, not even a meaningful recognition of the Palestinian people as equals. Internationally, it upholds a model where settler-colonialism is not only protected but sanctified, positioning Israel as eternally under threat while Palestinians are cast as aggressors for simply insisting they too have a right to exist with dignity on their ancestral land.
In this way, the assertion that “Israel has a right to exist” functions not as a principle of peace, but as a discursive tool of imperial domination, maintaining asymmetry and preventing justice. To challenge it is not to deny Jewish safety or personhood — it is to refuse the erasure of a people whose lives, land, and future have been systematically stripped under the banner of legitimacy. True peace cannot be built on the demand that the colonized affirm the righteousness of their own dispossession.
Normalization:
Israel enforces normalization as a fundamental tactic of its settler-colonial regime and apartheid system, compelling the depiction of its occupation, ethnic cleansing, and genocide as everyday realities while suppressing Palestinian resistance and rights to justice, return, and liberation. Normalization portrays Israel's domination as a legitimate state worthy of standard diplomatic, economic, cultural, and academic engagements, ignoring demands for dismantling oppression and reinforcing Jewish supremacy over Indigenous Palestinian land and people. This strategy is egregious because it whitewashes the continuous Nakba, land expropriation, and systemic violence, isolating Palestinians and bolstering settler colonialism by undermining international solidarity and legitimizing illegal expansions that perpetuate genocide. [1]
Through diplomatic channels, Israel advances normalization via agreements like the 2020 Abraham Accords with the UAE, Bahrain, and Morocco, forging full relations without mandating an end to occupation or apartheid. These pacts favor economic and security benefits for authoritarian leaders while forsaking Palestinian self-determination, directly sustaining settler violence by allowing unchecked settlement growth, home demolitions, and refugee denial amid increasing trade and tourism. Such normalization is harmful as it fragments Palestinian society, deepens territorial apartheid, and obstructs land returns, contributing to ethnic cleansing by normalizing the oppressor-oppressed dynamic without addressing root injustices. [2] [3]
Culturally and environmentally, Israel promotes "eco-normalization" through entities like the JNF, using tree-planting over razed villages to frame dispossession as advancement. Academically and artistically, collaborative projects often impose false equivalence between occupier and occupied, disregarding underlying oppression. This is egregious because it colonizes minds by presenting apartheid as inevitable, supporting occupation through deceptive coexistence narratives that erode resistance and enable further genocide, as seen in events that cover up root causes without pursuing justice. [4] [5]
The Palestinian-led BDS movement rejects normalization as complicity in oppression, mandating that joint activities with Israelis recognize Palestinian rights and focus on co-resistance against occupation, settler-colonialism, and apartheid. Normalization activities, such as festivals or conferences portraying symmetry, are boycottable for being morally reprehensible and intellectually dishonest, perpetuating false premises of equal responsibility. By isolating Palestinians and validating Israel's actions, normalization sustains settler-colonial violence, allowing expansion of illegal settlements and denial of basic rights while fragmenting global opposition. [6]
Normalization undermines the Palestinian struggle by treating Israel's regime as normal, countering anti-colonial efforts like BDS that draw from South African anti-apartheid precedents. It decolonizes minds from hegemonic attempts to accept colonialism, emphasizing that genuine relations require dismantling structures of domination first. This tactic is appalling as it reinforces genocide by whitewashing oppression under slogans of peace, contributing to ethnic cleansing through economic ties that fund military occupation and displace communities. [7] [8]
Human rights analyses confirm that such international engagements maintain apartheid by failing to address crimes like dispossession and persecution, allowing Israel to evade accountability. Normalization isolates the oppressed, portraying resistance as abnormal while entrenching settler privileges, as evidenced in Arab-Israeli projects that ignore Palestinian rights. Ultimately, it perpetuates a colonial order where occupation becomes routine, demanding rejection to achieve liberation and end the ongoing Nakba. [10]
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