Olajide Olatunji, widely known as KSI, is a British YouTuber, musician, and boxer who, in February 2024, when directly asked during a livestream about Israel's ongoing genocide in Palestine, Olatunji laughed and stated he had "no idea" what was happening, described the issue as "way above him," and explicitly declared that he did not want to get involved.

This response occurred amid Israel's intensified settler-colonial violence across Palestine, including widespread destruction, mass displacement, and slaughter that has pushed confirmed Palestinian death tolls into the tens of thousands — with actual figures conservatively estimated to be well into the hundreds of thousands due to the systematic targeting of civilians, journalists, healthcare workers, and civil infrastructure. Olatunji's dismissal and laughter directly contributed to the normalization of this violence by signaling to his audience that the genocide was either too complex or unworthy of engagement from a figure with his reach.

In 2020 interviews with Capital FM and Hits Radio, he rightfully discussed the Black Lives Matter movement, shared personal experiences of racial discrimination as a Black man, emphasized the need to "work twice as hard," and urged his followers to support the cause. However, this only serves to demonstrate a selective application of his influence and his own lack of intersectionality, not only with Palestinian people as a whole but also black Palestinians.

In fact, KSI has repeatedly engaged in advocacy efforts against systemic racism affecting Black communities within the West whilst willfully disengaging from the RSF-backed Arab-supremacist genocide in Sudan, 77+ years of Zionist settler-colonialism, apartheid, occupation, and genocide inflicted upon the Palestinian people, and the rampant exploitation and genocide of our Congolese siblings in favour of tech industry profits.

By refusing to educate himself or his audience on the root causes — Zionist dispossession of indigenous Palestinians through the Nakba, ongoing land theft via "Aaliyah" settlement projects, and the maintenance of an ethnostate through military force — Olatunji helped manufacture indifference and shielded Israel's actions from scrutiny. He has still, two and a half years into a genocide, said nothing about Palestine; almost three years into the genocide in Sudan, has said nothing about Sudan; and he has also maintained this silence in the face of the genocide in Congo too.