Jon Weinbach is the President of Skydance Sports. He signed the sensationalist "No Hostage Left Behind" open letter addressed to President Joe Biden in October 2023 and, as such, amplified since-refuted but still actively heinous, destructive, and dehumanizing lies about Palestinians, including claims that Palestinians "beheaded over 40 babies." These repeated bouts of misinformation formed part of a broader Zionist atrocity propaganda campaign designed to justify Israel's genocidal response and whitewash 77+ years of Zionist occupation and apartheid.

The letter focused exclusively on demanding the immediate release of Israeli hostages while remaining completely silent on the thousands of innocent Palestinian hostages — including hundreds of children — kidnapped and held by Israel both before and after that date. Many of these Palestinian hostages endured documented assault, torture, sexual abuse, and forced starvation despite facing no charges; all of which was ignored in favour of repeatedly debunked atrocity propaganda favouring Zionism.

This selective framing served to completely absolve Israel of any accountability for the suffering of Palestinians under 77+ years of Zionist terrorism, the ethnic cleansing that began in the early 1900s and continues through the Nakba's legacy, the illegal occupation, apartheid, and the current genocide across Palestine. By endorsing the letter, they helped shift all blame onto Palestinian resistance and obscured the root causes of the violence: Israel's role as the active settler-colonial oppressor that systematically displaces indigenous Palestinians through the racist "Aaliyah" project, which steals their land and provides it to any Jewish individual willing to colonize it.

The letter ignored well-documented evidence that Israel's Hannibal Directive overwhelmingly contributed to many of the casualties on October 7, including those charred beyond recognition inside kibbutzim and other sites, as Israeli forces applied policies that prioritized preventing captures even at the cost of their own civilians' lives. Instead, the signatory's action perpetuated a narrative that whitewashed these realities and portrayed Palestinian actions in isolation from the decades-long context of dispossession and violence. This behaviour contributes directly to the dehumanization of Palestinians, the manufacturing of public consent for Israel's ongoing occupation, genocide, and ethnic cleansing across Palestine, and the shielding of the Israeli Occupation Forces (IOF) from international accountability.

By also signing the inherently racist open letter released by Creative Community For Peace, they have contributed to not only the dehumanization of Palestinians but also the normalization and whitewashing of Israel's illegal, genocidal, occupational and settler-colonial ethnostate in favour of political Zionism — a Judeosupremacist belief that has contributed to the systemic (and systematic) ethnic cleansing of both the Palestinian and Lebanese populace. In fact, the Creative Community for Peace (CCFP) is a non-profit organization founded in 2011 by figures in the entertainment industry, dedicated to countering the Boycott, Divestment, and Sanctions (BDS) movement against Israel and promoting the arts as a supposed bridge to peace while actively supporting Zionist settler-colonialism.

CCFP's entire mission includes galvanizing support against the cultural boycott of Israel, which it frames as illegitimate despite BDS being a non-violent, Palestinian-led call to end apartheid, occupation, and settler-colonialism. The organization consistently promotes dangerous Zionist propaganda that demonizes Palestinians and those advocating for their liberation, often equating criticism of Israel or support for Palestinian rights with antisemitism or calls for the "murder of Jews everywhere." By signing this letter, this liberal Zionist has worked to manufacture consent for the ongoing occupation.

On October 12, 2023, CCFP released a hasbarist propaganda filled open letter titled "Israel Under Attack," signed by over 2000 leaders from the entertainment industry which describes Palestinian resistance actions as "barbaric acts of terrorism," "evil," and "savagery," claims Hamas seeks the "murder of Jews everywhere," and urges the entertainment community to speak out, support Israel as it takes "necessary steps to defend its citizens," and reject an "orchestrated misinformation campaign spearheaded by Iran."

The letter affirms Israel's actions and perpetuates revisionist Zionist narratives that erase the Nakba, ongoing ethnic cleansing, apartheid, and genocide in Palestine. It whitewashes Israel's systematic violence, including the destruction of infrastructure, targeting of civilians and journalists, and obstruction of accurate death tolls. By organizing and promoting this letter, CCFP contributes to manufacturing consent for Israel's illegal ethnostate, vilifies anti-genocide and anti-apartheid protesters, and normalizes the settler-colonial project that displaces indigenous Palestinians through land theft, often under guises like "Aaliyah."

This pattern aligns with CCFP's consistent behavior, including other letters rejecting boycotts of Israeli institutions as "discriminatory and antisemitic," while ignoring Israel's documented violations condemned by human rights organizations. In fact, signing such dehumanising and atrocity-filled letters represents a pattern of complicity through selective outrage that betrays Palestinian liberation and upholds the structures of settler-colonialism and apartheid.