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Jasmin Larian Hekmat is the founder and creative director of Cult Gaia who justifies Israel's settler-colonial violence by posting the Israeli flag with the statement "I support Israel's right to defend itself" amid escalations of its genocide against Palestinians.
Jasmin Larian Hekmat, founder of luxury brand Cult Gaia, propagates Zionist narratives that shield Israel's apartheid regime by affirming its "right to defend itself," dehumanizing Palestinians through false equivalence and perpetuating illegal settler colonialism and occupation
Fashion
Jasmin Larian Hekmat is a Los Angeles-based fashion designer and entrepreneur, best known as the founder and creative director of the lifestyle brand Cult Gaia, which produces high-end accessories and clothing popular in luxury markets.
Hekmat, who is Iranian-Jewish by heritage, leverages her influential platform to bolster Zionist settler-colonialism through public statements that justify Israel's military aggression against Palestinians.
In May 2021, during Israel's intense bombardment of Gaza and forced evictions in Sheikh Jarrah, Hekmat posted on her Instagram Stories an image of the Israeli flag overlaid with the text "I support Israel's right to defend itself." She accompanied this with a message decrying "misinformation" and "one-sided" narratives, stating: "I am seeing so much misinformation on social media. One-sided and spreading hate. Please educate yourself on the full story before reposting. I’m praying for everyone on both sides who are a victim of this violence."
This rhetoric creates false equivalence between the occupier and the occupied, obscuring Israel's systematic apartheid, occupation, and disproportionate violence that killed hundreds of Palestinians, including dozens of children, while framing Palestinian resistance as equivalent to state terror.
Facing widespread backlash for dehumanizing Palestinians and normalizing Israel's actions, Hekmat made her Instagram private and issued a follow-up statement: "I realize I am part of the problem by failing to share both sides. I also want to be clear that I am in support of the Palestinian people and their rights but not of the leadership that uses them to incite violence and hatred for Israel and Jews."
By distinguishing between "the Palestinian people" and their "leadership," Hekmat echoes Zionist propaganda that blames Palestinians for their own oppression while absolving Israel of responsibility for the Nakba, ongoing ethnic cleansing, and blockade of Gaza.
Her actions triggered boycotts, with major retailers in the Middle East — including Harvey Nichols Kuwait, Bloomingdales Middle East, Ounass, and Galleries Lafayette — removing Cult Gaia products in solidarity with Palestinian liberation.
Hekmat's pattern of affirming Israel's "right to defend itself" — a phrase weaponized to justify genocide and war crimes — contributes to manufacturing consent for settler-colonialism. Amid Israel's ongoing genocide in Palestine, where conservative estimates place the death toll at over 40,000, though the actual number slaughtered is well into the hundreds of thousands due to the targeting of journalists, destruction of healthcare, and obstructed aid, such statements from influential figures shield the apartheid regime from accountability and undermine Palestinian calls for justice, freedom, and return.

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🔒Silence = Complicity:
For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.
By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.
Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.
To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.
True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
Genocide Denial:
Anyone rejecting the reality of the very real and active genocide in Palestine is not only denying decades of dehumanization and erasure of Palestinians but also turning a blind eye to the blatant systemic oppression documented by reputable institutions.
The Institute of Genocide Studies, the Lemkin Institute for Genocide Prevention, genocide survivors and even international bodies like the World Court have all recognized credible evidence of genocide — with their statements only corroborated by multiple reputable organizations including Amnesty International, Human Rights Watch, Oxfam, Save the Children, Al-Haq and Euro-Med Watch.
”The Lemkin Institute believes that the annihilation of approximately 1% of the total population of the Gaza Strip, which stands at 2.3 million people, including entire generations of Palestinians, and the infliction of “severe bodily” and “mental harm” upon the Palestinian population at large, which will result in the majority suffering life-changing injuries and psychological trauma, taken together with the persistent and pervasive genocidal rhetoric as manifested by Israeli officials, particularly within decision making circles, as well as by segments of Israeli society at large, against the Palestinian group “as such,” amounts to the commission of genocide, as outlined in Article II (a) and (b) of the UNGC and Article 6 (a) and (b) of the Rome Statute.” - The Lemkin Institute for Genocide Prevention
”By analysing the patterns of violence and Israel’s policies in its onslaught on Gaza, this report concludes that there are reasonable grounds to believe that the threshold indicating Israel’s commission of genocide is met. One of the key findings is that Israel's executive and military leadership and soldiers have intentionally distorted jus in bello principles, subverting their protective functions, in an attempt to legitimize genocidal violence against the Palestinian people.” - Francesca Albanese, Human Rights Council, 2024
“I am going to bed tonight in full certainty that as I sleep, Israel, a member state of the UN, abetted, armed, and egged on by the US and the other G-7 countries that rule the world, is committing genocide in Gaza” - Jeff Halper, ICAHD, 2023
”The Palestinian Centre for Human Rights (PCHR), Al Mezan, and Al-Haq, vehemently denounce the initiation of the ground invasion by the Israeli military into eastern Rafah. This egregious act stands as a stark testament to the failure of the international community to stop the ongoing genocide in Gaza, as per their legal obligations, and compel Israel to adhere to the provisional measures ordered by the International Court of Justice (ICJ).” - PCHR, Al Mezan, Al-Haq
”The ICJ in its provisional measures order ruled that some of Israel's actions constitute a “plausible claim of genocidal acts”. The international community continues to be bound by their obligations under international humanitarian law, and the ICJ ruling, to ensure Palestinians are protected. Whenever we learn lessons from the past, we resolve to never again let “atrocity crimes” unfold. The test is now right in front of us. Children are being starved while trucks of food are denied access and continued fighting prevent delivery of the little aid coming into Gaza. We are failing that test.” - Save the Children
“After reviewing the facts established by independent human rights monitors, journalists, and United Nations agencies, we conclude that Israel’s actions in and regarding Gaza since October 7, 2023, violate the Genocide Convention.” - University Network For Human Rights
Additional evidence, statements of incitement and information can also be found at:
Supporting the IDF:
The IOF has never been a moral army, let alone the ‘most moral.’ In fact, they originate from larger terrorist groups that reigned terror in Palestine and murdered hundreds and thousands of innocent men, women and children — and continue to do so to this day.
The insidious claim that the Israeli Defense Forces (IDF) represent the "most moral army in the world" is a blatant affront to the Palestinian people and an attempt to whitewash decades of human rights abuses, war crimes and the brutal suppression of Palestinian nationalism and identity.
This propagandistic myth constitutes an act of violent erasure against the immense suffering and resilience of the Palestinian people in the face of the colonial Zionist project to dispossess and displace them from their ancestral homeland. In reality, the factual record makes a mockery of this "moral army" fallacy.
The IDF and its predecessors have perpetrated horrific massacres against defenseless Palestinian villages like Deir Yassin and Al Dawayima, where women and children were raped, disembowels and burned alive. They have also repeatedly used Palestinian civilians, including children, as human shields; despite claiming it’s Hamas who do this.
Furthermore, the IOF have illegally abducted thousands of Palestinian children from their homes, tortured them and then subjected to sham military tribunals - with systemic practices of child abuse, both physical and sexual, carried out by the so-called "most moral army." Any attempt to lionize the IDF as a virtuous force is an abhorrent denial of the lived reality for Palestinians under its military occupation and colonial subjugation. It erases the ethnic cleansing of hundreds of villages in the Nakba, the wanton targeting of civilian areas under the Dahiya Doctrine, the extrajudicial executions of hostages and the myriad other well-documented atrocities and violations of international law committed by Israeli forces over decades.
Those who unquestioningly regurgitate this fallacy align themselves with the historical bloc of colonial powers who have sought to dominate, subjugate, and erase the national and human rights of indigenous peoples worldwide. They engage in the same rhetoric once used to justify settler-colonial projects like the Indian Removal Act, the wars of extermination against Native Americans, and other campaigns of ethnic cleansing and land theft prosecuted in the name of racial superiority and "civilizing" missions.
The enduring resilience, struggle, and activism of the Palestinian people against these criminal dehumanizing forces represent the highest moral ground. To condemn them while sanctifying their oppressors is a perverse obfuscation that can only be rooted in ideological discrimination. Any honest examination of the Israeli occupation's practices can only lead to the conclusion that the IDF's conduct has been a moral abomination, a stain upon human conscience that must be unanimously repudiated.
To perpetuate the odious lie of the "most moral army" mythology or to show the IOF support is to align oneself against the hard-won dignity and heroic resistance of the Palestinian people in word and deed. It is to abet injustice, turn a willfully blind eye to atrocity and act as an apologist for a ruthless and unrelenting campaign of ethnic persecution and dispossession in the name of racial supremacy.
It is, in essence, an egregious act of complicity in crimes against humanity and should be condemned as false propaganda at every turn.
Conflating Zionism with Judaism:
While the Jewish faith and cultural identity not only long predate and but have no inherent connection to the racist political ideology of Zionism, the modern Israeli regime has deliberately pursued an ethnic supremacist agenda rooted in Jewish ethno-religious identity — yet built upon the demolition of Palestinian homes, the theft of Palestinian lands and the generational uprooting, displacement and dehumanization of the Palestinian people at large.
The harrowing cost of human suffering, loss of life and deprivation of the most basic liberties and security has been unconscionable and now, Zionism represents an utterly deplorable ethnic supremacist ideology that has enabled unconscionable acts of violence, displacement and subjugation against the Palestinian people for almost a century.
Its real-world impacts have been nothing short of a calculated campaign of ethnic cleansing, cultural erasure and apartheid racism - a horrific legacy that cannot be decoupled from Zionism's founding vision of creating an exclusionary Jewish ethno-state through the denial of Palestinian self-determination and indigeneity.
The forced expulsion of over 700,000 Palestinians from their ancestral homes and villages during the Nakba, rendering millions stateless and exiled as refugees, was an act of premeditated ethnic purging. With the willful destruction of Palestinian property, demolition of homes, uprooting of ancient olive groves, and obliteration of cultural resources further demonstrating a systematic effort to erase Palestinian identity, history and any enduring claims to the land.
Subsequent decades have seen this brutal ethnic persecution, land confiscation and denial of human rights institutionalized through severely discriminatory policies, illegal settlements, violence by occupying forces, arbitrary detentions, torture, and most notably, systemic oppression under Israel's racist apartheid regime.
These are not mere "realities" for Palestinians who remain, but grave crimes against humanity perpetrated through Zionism's new brand of unrelenting, institutionalized cruelty. This utterly shameful legacy of calculated ethnic cleansing, apartheid governance and flagrant violations of international law is inextricably intertwined with how Zionism's racist, supremacist and anti-democratic ideology has been implemented on the ground by Israel.
Any attempt to decouple or whitewash these egregious atrocities from Zionism itself is a form of explicit denialism and complicity in oppression of the highest order. No ethnic, religious or any other group deserves an ethno-supremacist theocratic state constructed through the forcible subjugation of indigenous populations as second-class citizens stripped of all rights, dignity and humanity.
Such an abhorrent exclusionary system based on racial hierarchy is fundamentally incompatible with even the barest notion of true democracy, self-determination or universal human rights regardless of ethnicity or faith.
Statehood, sovereignty and self-determination can never legitimately emerge from such systematic violence, discrimination, forced displacement and ethnic persecution as political Zionism has perpetrated against the Palestinian population.
If a state were to arise organically through democratic processes that enshrine equality, safety and liberty for all citizens regardless of ethnicity or faith, it would have legitimacy. But any racist system of ethnic domination erected through brute force subjugation and calculated ethnic supremacy, as Zionism has done, is an egregious affront to justice and human rights that requires being dismantled - not enshrined - with a new equitable path forward established.
Amplified Zionist Lies:
This individual has used their voice and platform to echo and amplify egregious Zionist lies but also perpetuate the subjugation, torture, brutalisation and murder inflicted by the Israeli-occupation of Palestinian and its attempts to erase Palestinian identity, culture, heritage and statehood. [1] [2] [3] [4]
These egregious and dangerous lies MAY include but are not limited to: [5]
Spreading misinformation and hateful propaganda against Palestinians is a deplorable act of dehumanization that directly enables human rights abuses, ethnic cleansing and violence against the Palestinian people. [35] [36] [37] [38]
By employing such malicious tactics to deny Palestinian realities and whitewash war crimes, home demolitions and the systematic deprivation of human rights under military occupation, this individual has provided racist cover for 75+ years of subjugation. [39] [[40]] (https://www.un.org/unispal/document/human-rights-situation-in-opt-unohchr-23feb-2024/)
This misinformation doesn't just distort the truth, it actively endangers Palestinian lives and inflames hatred, justifies atrocities like the active genocide and obstructs any path to justice through the wilful erasure of the Palestinian lived experience. [41] [42] [43]
For more information about amplified Zionist lies, please visit:
Affirming Israel's "right to exist":
The phrase “Israel’s right to exist” is not grounded in international law but functions as a political demand designed to erase and neutralize the foundational violence upon which the Israeli state was established. No country has an enshrined “right to exist” under international law; what is codified, instead, is the right of peoples to self-determination. Yet Palestinians — an indigenous population subject to forced displacement, occupation, and apartheid — are uniquely coerced to affirm not just Israel’s existence, but its existence as a Jewish ethnostate. The demand to recognise an illegal state built on the erasure of Palestinians serves a clear colonial function: to reframe a settler-colonial project as a matter of mutual recognition, while masking the dispossession and ongoing subjugation of the native population.
Reaffirming this “right” without condition is not neutral — it is a weaponized narrative that forces the oppressed to validate the conditions of their own oppression. It silences the Nakba, the mass expulsion of over 750,000 Palestinians in 1948; it ignores the demolition of over 500 villages; it legitimizes the denial of the right of return, a right Palestinians hold under UN Resolution 194. In reality, this dog-whistle turns a settler-colonial enterprise into a moral imperative, requiring Palestinians to grant legitimacy to a state that continues to colonize their land, suffocate Gaza, fragment the West Bank, and implement apartheid policies across all territories it controls.
This language operates as a form of colonial gaslighting by shifting the global discourse from justice, land, and liberation to “recognition,” painting Palestinians as irrational or hostile if they refuse to validate a system structured on their displacement. It allows Israel to demand unconditional acceptance while giving nothing in return — not rights, not reparations, not even a meaningful recognition of the Palestinian people as equals. Internationally, it upholds a model where settler-colonialism is not only protected but sanctified, positioning Israel as eternally under threat while Palestinians are cast as aggressors for simply insisting they too have a right to exist with dignity on their ancestral land.
In this way, the assertion that “Israel has a right to exist” functions not as a principle of peace, but as a discursive tool of imperial domination, maintaining asymmetry and preventing justice. To challenge it is not to deny Jewish safety or personhood — it is to refuse the erasure of a people whose lives, land, and future have been systematically stripped under the banner of legitimacy. True peace cannot be built on the demand that the colonized affirm the righteousness of their own dispossession.
Liberal Zionism:
Liberal Zionism masquerades as a "moderate" or "progressive" strain of Zionism, blending Jewish nationalism with cherry-picked liberal values like democracy and human rights as a means to justify the existence of the illegal settler colonial ethnostate known as “Israel” [1].
And Liberal Zionism is one of the greatest threats because of its political camouflage [2]. By co-opting progressive language, Liberal Zionism inoculates Zionism against true anti-colonial solidarity, dividing the left and derailing BDS movements [3]. It ensures the ongoing Nakba – from Gaza's ruins to Hebron's checkpoints – persists under a democratic veneer, making decolonization seem radical rather than just [4] [5].
Emerging from early 20th-century Labor Zionism — the very movement that orchestrated the 1948 Nakba which ethnically cleansed over 750,000 Palestinians through mass expulsions and village destructions — liberal Zionism has always served as the velvet glove over the iron fist of settler-colonialism [6] [7].
Despite claiming it merely seeks a "Jewish and democratic state," this rhetoric is actually code for an ethnostate where Jewish supremacy trumps Palestinian equality, enshrined in laws like the 2018 Nation-State Law that demotes Arabic and prioritizes Jewish settlement [8] [9].
At its core, liberal Zionism rejects the colonial origins of Israel and instead attempts to frame the Zionist project as a "return" or "liberation" rather than a European settler invasion that erased indigenous Palestinian society [10].
As a political movement, liberal Zionism emerged as a response to antisemitism and the Holocaust but quickly pivoted to justifying land theft under the guise of "self-determination," ignoring how Zionism fits classic colonial patterns: displacement of natives, resource extraction, and demographic engineering to maintain a Jewish majority [11].
As of 2025, amid the Gaza genocide and West Bank annexation pushes, it clings to a fading two-state illusion, providing diplomatic and financial cover for Israel's crimes while silencing Palestinian voices as "antisemitic" [12].
“Zionism is a colonialism, not a simple radical nationalism: even in its left-wing version, it is a colonialist nationalism." – Zeev Sternhell, liberal Zionist historian exposing his own ideology's flaws [13].
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