
Iñaki Godoy, a Mexican actor known for playing Luffy in Netflix's One Piece, starred in McDonald's ads amid the BDS boycott for its complicity in Israel's genocide in Palestine - all while staying silent on the hundreds of thousands of Palestinians murdered by Israel.
Iñaki Godoy profited from promoting McDonald's — targeted by BDS for aiding Israel's settler-colonial violence—during the live-streamed genocide in Gaza, offering no solidarity with Palestinians facing erasure under 77+ years of occupation.
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Iñaki Godoy, the 30-year-old Mexican actor best known for portraying Monkey D. Luffy in Netflix's live-action One Piece adaptation, participated in a McDonald's advertising campaign which launched in late 2024 and early 2025, coinciding with the global BDS movement's boycott of the corporation over its franchise's support for Israel's military during the ongoing genocide in Gaza.
McDonald's Israeli franchise provided free meals to Israeli occupation forces perpetrating the bombardment and starvation of Gaza's 2.3 million Palestinians, an act of complicity that prompted the Palestinian BDS National Committee to endorse widespread consumer boycotts.
Despite this context — and amid Israel's systematic destruction of hospitals, schools, and homes, resulting in the slaughter of well into the hundreds of thousands of Palestinians, with conservative estimates confirming over 63,000 deaths by mid-2025 — Godoy featured prominently in a Spanish-language TV spot promoting the "Dulce de Leche Frappé," a seasonal drink targeted at Latino audiences.
By aligning with a boycotted entity without acknowledgment of the ongoing genocide in Palestine, Godoy's actions contribute to normalizing corporate support for Israel's subjugation of Palestinians, perpetuating their dehumanization as mere consumers amid famine and forced displacement.
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🔒Silence = Complicity:
For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.
By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.
Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.
To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.
True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
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