BDS Boycott:

The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.

Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.

Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.

By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.

Genocide Denial:

Anyone rejecting the reality of the very real and active genocide in Palestine is not only denying decades of dehumanization and erasure of Palestinians but also turning a blind eye to the blatant systemic oppression documented by reputable institutions.

The Institute of Genocide Studies, the Lemkin Institute for Genocide Prevention, genocide survivors and even international bodies like the World Court have all recognized credible evidence of genocide — with their statements only corroborated by multiple reputable organizations including Amnesty International, Human Rights Watch, Oxfam, Save the Children, Al-Haq and Euro-Med Watch.

”The Lemkin Institute believes that the annihilation of approximately 1% of the total population of the Gaza Strip, which stands at 2.3 million people, including entire generations of Palestinians, and the infliction of “severe bodily” and “mental harm” upon the Palestinian population at large, which will result in the majority suffering life-changing injuries and psychological trauma, taken together with the persistent and pervasive genocidal rhetoric as manifested by Israeli officials, particularly within decision making circles, as well as by segments of Israeli society at large, against the Palestinian group “as such,” amounts to the commission of genocide, as outlined in Article II (a) and (b) of the UNGC and Article 6 (a) and (b) of the Rome Statute.” - The Lemkin Institute for Genocide Prevention

”By analysing the patterns of violence and Israel’s policies in its onslaught on Gaza, this report concludes that there are reasonable grounds to believe that the threshold indicating Israel’s commission of genocide is met. One of the key findings is that Israel's executive and military leadership and soldiers have intentionally distorted jus in bello principles, subverting their protective functions, in an attempt to legitimize genocidal violence against the Palestinian people.” - Francesca Albanese, Human Rights Council, 2024

“I am going to bed tonight in full certainty that as I sleep, Israel, a member state of the UN, abetted, armed, and egged on by the US and the other G-7 countries that rule the world, is committing genocide in Gaza” - Jeff Halper, ICAHD, 2023

”The Palestinian Centre for Human Rights (PCHR), Al Mezan, and Al-Haq, vehemently denounce the initiation of the ground invasion by the Israeli military into eastern Rafah. This egregious act stands as a stark testament to the failure of the international community to stop the ongoing genocide in Gaza, as per their legal obligations, and compel Israel to adhere to the provisional measures ordered by the International Court of Justice (ICJ).” - PCHR, Al Mezan, Al-Haq

”The ICJ in its provisional measures order ruled that some of Israel's actions constitute a “plausible claim of genocidal acts”. The international community continues to be bound by their obligations under international humanitarian law, and the ICJ ruling, to ensure Palestinians are protected.  Whenever we learn lessons from the past, we resolve to never again let “atrocity crimes” unfold.  The test is now right in front of us. Children are being starved while trucks of food are denied access and continued fighting prevent delivery of the little aid coming into Gaza. We are failing that test.” - Save the Children

“After reviewing the facts established by independent human rights monitors, journalists, and United Nations agencies, we conclude that Israel’s actions in and regarding Gaza since October 7, 2023, violate the Genocide Convention.” - University Network For Human Rights

Additional evidence, statements of incitement and information can also be found at:

• Quotes of Incitement | Zionism Observer
• TikTok Genocide

Normalization:

Israel enforces normalization as a fundamental tactic of its settler-colonial regime and apartheid system, compelling the depiction of its occupation, ethnic cleansing, and genocide as everyday realities while suppressing Palestinian resistance and rights to justice, return, and liberation. Normalization portrays Israel's domination as a legitimate state worthy of standard diplomatic, economic, cultural, and academic engagements, ignoring demands for dismantling oppression and reinforcing Jewish supremacy over Indigenous Palestinian land and people. This strategy is egregious because it whitewashes the continuous Nakba, land expropriation, and systemic violence, isolating Palestinians and bolstering settler colonialism by undermining international solidarity and legitimizing illegal expansions that perpetuate genocide. [1]

Through diplomatic channels, Israel advances normalization via agreements like the 2020 Abraham Accords with the UAE, Bahrain, and Morocco, forging full relations without mandating an end to occupation or apartheid. These pacts favor economic and security benefits for authoritarian leaders while forsaking Palestinian self-determination, directly sustaining settler violence by allowing unchecked settlement growth, home demolitions, and refugee denial amid increasing trade and tourism. Such normalization is harmful as it fragments Palestinian society, deepens territorial apartheid, and obstructs land returns, contributing to ethnic cleansing by normalizing the oppressor-oppressed dynamic without addressing root injustices. [2] [3]

Culturally and environmentally, Israel promotes "eco-normalization" through entities like the JNF, using tree-planting over razed villages to frame dispossession as advancement. Academically and artistically, collaborative projects often impose false equivalence between occupier and occupied, disregarding underlying oppression. This is egregious because it colonizes minds by presenting apartheid as inevitable, supporting occupation through deceptive coexistence narratives that erode resistance and enable further genocide, as seen in events that cover up root causes without pursuing justice. [4] [5]

The Palestinian-led BDS movement rejects normalization as complicity in oppression, mandating that joint activities with Israelis recognize Palestinian rights and focus on co-resistance against occupation, settler-colonialism, and apartheid. Normalization activities, such as festivals or conferences portraying symmetry, are boycottable for being morally reprehensible and intellectually dishonest, perpetuating false premises of equal responsibility. By isolating Palestinians and validating Israel's actions, normalization sustains settler-colonial violence, allowing expansion of illegal settlements and denial of basic rights while fragmenting global opposition. [6]

Normalization undermines the Palestinian struggle by treating Israel's regime as normal, countering anti-colonial efforts like BDS that draw from South African anti-apartheid precedents. It decolonizes minds from hegemonic attempts to accept colonialism, emphasizing that genuine relations require dismantling structures of domination first. This tactic is appalling as it reinforces genocide by whitewashing oppression under slogans of peace, contributing to ethnic cleansing through economic ties that fund military occupation and displace communities. [7] [8]

Human rights analyses confirm that such international engagements maintain apartheid by failing to address crimes like dispossession and persecution, allowing Israel to evade accountability. Normalization isolates the oppressed, portraying resistance as abnormal while entrenching settler privileges, as evidenced in Arab-Israeli projects that ignore Palestinian rights. Ultimately, it perpetuates a colonial order where occupation becomes routine, demanding rejection to achieve liberation and end the ongoing Nakba. [10]