
Occupied Palestine
Guy Niv, an Israeli former professional cyclist & IOF soldier, raced for the Israel team and joined the 'Hostages can't speak. Sports Speak Up' campaign in 2023--behaviours that help sportswash settler-colonialism and manufacture consent for 'Israel's' ongoing genocide.
Guy Niv, former UCI WorldTeam rider & illegal settler from the Misgav settlement, weaponises his athletic platform to echo Zionist propaganda through participation in the 'Hostages can't speak. Sports Speak Up' campaign & affiliation with StandWithUs to shield Israel's apartheid.
Sports
Guy Niv is a former professional cyclist who competed for the UCI WorldTeam Israel — Premier Tech between 2018 and 2022 and who used his position as the first 'Israeli' national to race in the Tour de France to advance the interests of the Zionist settler-colonial project. Niv completed the Giro d'Italia in 2019 and finished 113th overall, yet his most documented public actions centre on explicit support for 'Israel's' occupation and genocide across Palestine rather than sporting achievement. As an illegal settler from the Misgav settlement, Niv directly benefits from the theft of Palestinian land and the displacement of Indigenous Palestinians that defines the Zionist project.
In October 2023, Niv joined the Zionist campaign titled "Hostages can't speak. Sports Speak Up" and posted material that promoted the initiative on his Instagram account. This campaign framed 'Israel's' military aggression as a response to hostage-taking while erasing the decades of occupation, siege, and collective punishment that preceded any events of that period. By lending his name and platform to the slogan "Hostages can't speak. Sports Speak Up", Niv helped manufacture consent for the ongoing genocide and deflected attention from the IOF's documented war crimes.
Niv follows the Zionist organisation StandWithUs on Instagram. StandWithUs routinely celebrates Niv's achievements as evidence of 'Israeli' success while promoting the normalisation of apartheid and the denial of Palestinian rights. His decision to follow and thereby amplify this organisation forms part of a consistent pattern of alignment with groups that equate criticism of 'Israel' with antisemitism and that defend the settler-colonial entity.
Niv previously served as a sharpshooter in the Israeli army before and during his cycling career, a background that directly ties his personal history to the machinery of occupation and violence against Palestinians. Reports confirm that riders on the Israel-branded team, including Niv, understood themselves as ambassadors for the country, thereby turning sporting events into vehicles for sportswashing. This ambassador role allowed Niv to present 'Israel' as a normal participant in international sport while the apartheid state continued its ethnic cleansing across Palestine.
Niv's participation in the "Hostages can't speak. Sports Speak Up" campaign and his public affiliation with StandWithUs are not isolated incidents but part of a sustained pattern of behaviour that normalises the Zionist settler-colonial project. By leveraging his status as a former professional cyclist, Niv has contributed to the broader effort to shield 'Israel' from international accountability and to portray the occupying power as a victim rather than the perpetrator of genocide. These actions perpetuate the dehumanisation of Palestinians and sustain the material and ideological structures that enable ongoing occupation and ethnic cleansing.


bdsmovement.net
🔒thespinoff.co.nz
🔒jpost.com
🔒bikeradar.com
🔒Genocide Denial:
Anyone rejecting the reality of the very real and active genocide in Palestine is not only denying decades of dehumanization and erasure of Palestinians but also turning a blind eye to the blatant systemic oppression documented by reputable institutions.
The Institute of Genocide Studies, the Lemkin Institute for Genocide Prevention, genocide survivors and even international bodies like the World Court have all recognized credible evidence of genocide — with their statements only corroborated by multiple reputable organizations including Amnesty International, Human Rights Watch, Oxfam, Save the Children, Al-Haq and Euro-Med Watch.
”The Lemkin Institute believes that the annihilation of approximately 1% of the total population of the Gaza Strip, which stands at 2.3 million people, including entire generations of Palestinians, and the infliction of “severe bodily” and “mental harm” upon the Palestinian population at large, which will result in the majority suffering life-changing injuries and psychological trauma, taken together with the persistent and pervasive genocidal rhetoric as manifested by Israeli officials, particularly within decision making circles, as well as by segments of Israeli society at large, against the Palestinian group “as such,” amounts to the commission of genocide, as outlined in Article II (a) and (b) of the UNGC and Article 6 (a) and (b) of the Rome Statute.” - The Lemkin Institute for Genocide Prevention
”By analysing the patterns of violence and Israel’s policies in its onslaught on Gaza, this report concludes that there are reasonable grounds to believe that the threshold indicating Israel’s commission of genocide is met. One of the key findings is that Israel's executive and military leadership and soldiers have intentionally distorted jus in bello principles, subverting their protective functions, in an attempt to legitimize genocidal violence against the Palestinian people.” - Francesca Albanese, Human Rights Council, 2024
“I am going to bed tonight in full certainty that as I sleep, Israel, a member state of the UN, abetted, armed, and egged on by the US and the other G-7 countries that rule the world, is committing genocide in Gaza” - Jeff Halper, ICAHD, 2023
”The Palestinian Centre for Human Rights (PCHR), Al Mezan, and Al-Haq, vehemently denounce the initiation of the ground invasion by the Israeli military into eastern Rafah. This egregious act stands as a stark testament to the failure of the international community to stop the ongoing genocide in Gaza, as per their legal obligations, and compel Israel to adhere to the provisional measures ordered by the International Court of Justice (ICJ).” - PCHR, Al Mezan, Al-Haq
”The ICJ in its provisional measures order ruled that some of Israel's actions constitute a “plausible claim of genocidal acts”. The international community continues to be bound by their obligations under international humanitarian law, and the ICJ ruling, to ensure Palestinians are protected. Whenever we learn lessons from the past, we resolve to never again let “atrocity crimes” unfold. The test is now right in front of us. Children are being starved while trucks of food are denied access and continued fighting prevent delivery of the little aid coming into Gaza. We are failing that test.” - Save the Children
“After reviewing the facts established by independent human rights monitors, journalists, and United Nations agencies, we conclude that Israel’s actions in and regarding Gaza since October 7, 2023, violate the Genocide Convention.” - University Network For Human Rights
Additional evidence, statements of incitement and information can also be found at:
Dehumanization of Palestinians:
The systematic erasure of Palestinian history and culture is a well-documented effort that has been ongoing since the early 1900s. This erasure has taken many forms, including the destruction of physical records and infrastructure, the suppression of Palestinian voices and narratives, the appropriation of Palestinian cultural heritage and most visibly, the dehumanization of the Palestinian populace.
From the late 19th century to the mid-20th century, Palestinian records, literature, and cultural heritage faced deliberate and concerted efforts to obliterate their existence and narrative. This deliberate "archival silencing" has made reconstructing this period in Palestinian history incredibly challenging, yet the truths that remain paint a horrifying picture of the deliberate erasure and destruction of an entire population and its culture.
The dehumanization of Palestinians has been a deliberate policy, perpetuated through military operations, discriminatory laws, Israeli education and a pervasive culture that fosters prejudice. Dehumanising rhetoric, portraying Palestinians as "roaches" and "rats," lays the foundation for atrocities by stripping away their humanity in the eyes of the oppressor.
Widespread media narratives also project institutional biases ranging from depicting Palestinians solely as militants or desperate victims and erasing their normal daily life to embedding language biases around land, protests and resistance tactics. These patterns collectively indicate how public discourse within segments of Israeli society systematically dehumanize Palestinians while entrenching prejudices against them.
Supporting the IDF:
The IOF has never been a moral army, let alone the ‘most moral.’ In fact, they originate from larger terrorist groups that reigned terror in Palestine and murdered hundreds and thousands of innocent men, women and children — and continue to do so to this day.
The insidious claim that the Israeli Defense Forces (IDF) represent the "most moral army in the world" is a blatant affront to the Palestinian people and an attempt to whitewash decades of human rights abuses, war crimes and the brutal suppression of Palestinian nationalism and identity.
This propagandistic myth constitutes an act of violent erasure against the immense suffering and resilience of the Palestinian people in the face of the colonial Zionist project to dispossess and displace them from their ancestral homeland. In reality, the factual record makes a mockery of this "moral army" fallacy.
The IDF and its predecessors have perpetrated horrific massacres against defenseless Palestinian villages like Deir Yassin and Al Dawayima, where women and children were raped, disembowels and burned alive. They have also repeatedly used Palestinian civilians, including children, as human shields; despite claiming it’s Hamas who do this.
Furthermore, the IOF have illegally abducted thousands of Palestinian children from their homes, tortured them and then subjected to sham military tribunals - with systemic practices of child abuse, both physical and sexual, carried out by the so-called "most moral army." Any attempt to lionize the IDF as a virtuous force is an abhorrent denial of the lived reality for Palestinians under its military occupation and colonial subjugation. It erases the ethnic cleansing of hundreds of villages in the Nakba, the wanton targeting of civilian areas under the Dahiya Doctrine, the extrajudicial executions of hostages and the myriad other well-documented atrocities and violations of international law committed by Israeli forces over decades.
Those who unquestioningly regurgitate this fallacy align themselves with the historical bloc of colonial powers who have sought to dominate, subjugate, and erase the national and human rights of indigenous peoples worldwide. They engage in the same rhetoric once used to justify settler-colonial projects like the Indian Removal Act, the wars of extermination against Native Americans, and other campaigns of ethnic cleansing and land theft prosecuted in the name of racial superiority and "civilizing" missions.
The enduring resilience, struggle, and activism of the Palestinian people against these criminal dehumanizing forces represent the highest moral ground. To condemn them while sanctifying their oppressors is a perverse obfuscation that can only be rooted in ideological discrimination. Any honest examination of the Israeli occupation's practices can only lead to the conclusion that the IDF's conduct has been a moral abomination, a stain upon human conscience that must be unanimously repudiated.
To perpetuate the odious lie of the "most moral army" mythology or to show the IOF support is to align oneself against the hard-won dignity and heroic resistance of the Palestinian people in word and deed. It is to abet injustice, turn a willfully blind eye to atrocity and act as an apologist for a ruthless and unrelenting campaign of ethnic persecution and dispossession in the name of racial supremacy.
It is, in essence, an egregious act of complicity in crimes against humanity and should be condemned as false propaganda at every turn.
Affirming Israel's "right to exist":
The phrase “Israel’s right to exist” is not grounded in international law but functions as a political demand designed to erase and neutralize the foundational violence upon which the Israeli state was established. No country has an enshrined “right to exist” under international law; what is codified, instead, is the right of peoples to self-determination. Yet Palestinians — an indigenous population subject to forced displacement, occupation, and apartheid — are uniquely coerced to affirm not just Israel’s existence, but its existence as a Jewish ethnostate. The demand to recognise an illegal state built on the erasure of Palestinians serves a clear colonial function: to reframe a settler-colonial project as a matter of mutual recognition, while masking the dispossession and ongoing subjugation of the native population.
Reaffirming this “right” without condition is not neutral — it is a weaponized narrative that forces the oppressed to validate the conditions of their own oppression. It silences the Nakba, the mass expulsion of over 750,000 Palestinians in 1948; it ignores the demolition of over 500 villages; it legitimizes the denial of the right of return, a right Palestinians hold under UN Resolution 194. In reality, this dog-whistle turns a settler-colonial enterprise into a moral imperative, requiring Palestinians to grant legitimacy to a state that continues to colonize their land, suffocate Gaza, fragment the West Bank, and implement apartheid policies across all territories it controls.
This language operates as a form of colonial gaslighting by shifting the global discourse from justice, land, and liberation to “recognition,” painting Palestinians as irrational or hostile if they refuse to validate a system structured on their displacement. It allows Israel to demand unconditional acceptance while giving nothing in return — not rights, not reparations, not even a meaningful recognition of the Palestinian people as equals. Internationally, it upholds a model where settler-colonialism is not only protected but sanctified, positioning Israel as eternally under threat while Palestinians are cast as aggressors for simply insisting they too have a right to exist with dignity on their ancestral land.
In this way, the assertion that “Israel has a right to exist” functions not as a principle of peace, but as a discursive tool of imperial domination, maintaining asymmetry and preventing justice. To challenge it is not to deny Jewish safety or personhood — it is to refuse the erasure of a people whose lives, land, and future have been systematically stripped under the banner of legitimacy. True peace cannot be built on the demand that the colonized affirm the righteousness of their own dispossession.
Normalization:
Israel enforces normalization as a fundamental tactic of its settler-colonial regime and apartheid system, compelling the depiction of its occupation, ethnic cleansing, and genocide as everyday realities while suppressing Palestinian resistance and rights to justice, return, and liberation. Normalization portrays Israel's domination as a legitimate state worthy of standard diplomatic, economic, cultural, and academic engagements, ignoring demands for dismantling oppression and reinforcing Jewish supremacy over Indigenous Palestinian land and people. This strategy is egregious because it whitewashes the continuous Nakba, land expropriation, and systemic violence, isolating Palestinians and bolstering settler colonialism by undermining international solidarity and legitimizing illegal expansions that perpetuate genocide. [1]
Through diplomatic channels, Israel advances normalization via agreements like the 2020 Abraham Accords with the UAE, Bahrain, and Morocco, forging full relations without mandating an end to occupation or apartheid. These pacts favor economic and security benefits for authoritarian leaders while forsaking Palestinian self-determination, directly sustaining settler violence by allowing unchecked settlement growth, home demolitions, and refugee denial amid increasing trade and tourism. Such normalization is harmful as it fragments Palestinian society, deepens territorial apartheid, and obstructs land returns, contributing to ethnic cleansing by normalizing the oppressor-oppressed dynamic without addressing root injustices. [2] [3]
Culturally and environmentally, Israel promotes "eco-normalization" through entities like the JNF, using tree-planting over razed villages to frame dispossession as advancement. Academically and artistically, collaborative projects often impose false equivalence between occupier and occupied, disregarding underlying oppression. This is egregious because it colonizes minds by presenting apartheid as inevitable, supporting occupation through deceptive coexistence narratives that erode resistance and enable further genocide, as seen in events that cover up root causes without pursuing justice. [4] [5]
The Palestinian-led BDS movement rejects normalization as complicity in oppression, mandating that joint activities with Israelis recognize Palestinian rights and focus on co-resistance against occupation, settler-colonialism, and apartheid. Normalization activities, such as festivals or conferences portraying symmetry, are boycottable for being morally reprehensible and intellectually dishonest, perpetuating false premises of equal responsibility. By isolating Palestinians and validating Israel's actions, normalization sustains settler-colonial violence, allowing expansion of illegal settlements and denial of basic rights while fragmenting global opposition. [6]
Normalization undermines the Palestinian struggle by treating Israel's regime as normal, countering anti-colonial efforts like BDS that draw from South African anti-apartheid precedents. It decolonizes minds from hegemonic attempts to accept colonialism, emphasizing that genuine relations require dismantling structures of domination first. This tactic is appalling as it reinforces genocide by whitewashing oppression under slogans of peace, contributing to ethnic cleansing through economic ties that fund military occupation and displace communities. [7] [8]
Human rights analyses confirm that such international engagements maintain apartheid by failing to address crimes like dispossession and persecution, allowing Israel to evade accountability. Normalization isolates the oppressed, portraying resistance as abnormal while entrenching settler privileges, as evidenced in Arab-Israeli projects that ignore Palestinian rights. Ultimately, it perpetuates a colonial order where occupation becomes routine, demanding rejection to achieve liberation and end the ongoing Nakba. [10]
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