Dua Lipa, global pop icon of Albanian-Kosovar descent, has condemned Israel's genocide in Palestine yet actively promotes BDS-targeted Diet Coke through viral TikTok trends, a June 2025 London pop-up event, and Vogue features, normalizing corporate complicity and Zionist collabs.
British-Kosovar singer Dua Lipa publicly denounced the Israeli genocide, calling for ceasefires and sharing petitions — yet her promotional campaigns for boycotted Coca-Cola products reveal performative solidarity that fails to disrupt settler-colonial supply chains.
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Dua Lipa, the British-Kosovar pop superstar with over 88 million Instagram followers, has positioned herself as an ally to Palestinian liberation, using her platform to amplify calls for justice amid Israel's ongoing genocide in Gaza and the West Bank.
Support for Palestine For example, in a May 29, 2024, Instagram post, she explicitly labeled Israel's military operations as "Israeli genocide," writing, "Burning children alive can never be justified," and urging global mobilization to halt the violence that has slaughtered well into the hundreds of thousands of Palestinians, with conservative estimates confirming over 40,000 deaths by mid-2025.
In a June 18, 2024, Rolling Stone interview, Lipa reaffirmed her stance, stating her criticism was for the "greater good" and advocating a "humanitarian ceasefire" in Israel's assault on Palestinian lives.
BDS Violations However, Dua Lipa's activism rings hollow through her high-profile endorsements of Diet Coke, a product of Coca-Cola, which the BDS movement added to its priority boycott list in November 2024 for "quenching Israel's genocidal soldiers' thirst" via factory expansions in illegal settlements and direct support for the occupation's infrastructure.
Since October 2024, amid escalating bombardments in Gaza that have razed hospitals and schools, Lipa has spearheaded promotional content for the brand, blending celebrity influence with consumer normalization of complicit corporations.
On October 5, 2024, Lipa posted a TikTok video — now pinned on her account — demonstrating her "bizarre" recipe mixing Diet Coke with pickle juice and jalapeño slices, garnished with pickles and peppers, which amassed 6.2 million views and sparked a viral trend.
This content, framed as quirky personal flair, directly funnels engagement toward a boycotted product, encouraging fans to replicate and purchase amid calls for divestment from entities fuelling Palestinian dehumanization.
The promotion, unfortunately, extended into 2025: with a June 17, 2025, British Vogue video which only further embedded the boycotted brand in her "Radical Optimism" tour narrative. That same month, on June 19, 2025, she hosted a London pop-up event presented by American Express, where she personally mixed and served the "Pickle and Jalapeño Diet Coke" to fans, turning anti-colonial boycotts into interactive spectacle.
By intertwining anti-genocide rhetoric with uncritical brand partnerships, Dua Lipa's actions exemplify performative allyship that sustains the economic pillars of Israel's 77+-year settler-colonial project — blockades, land theft, and mass slaughter — without tangible sacrifice.
Her promotions, while not Zionist declarations, erode the BDS framework's power to isolate apartheid enablers, prioritizing market visibility over sustained solidarity with Palestinians and their allies facing smears and suppression.
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🔒BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
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