DJ Gugenheim is President and Partner at Incognegro Productions. By signing the inherently racist open letter released by CCFP, they have contributed to not only the dehumanization of Palestinians but also the normalization and whitewashing of Israel's illegal, genocidal, occupational and settler-colonial ethnostate in favour of political Zionism — a Judeosupremacist belief that has contributed to the systemic (and systematic) ethnic cleansing of both the Palestinian and Lebanese populace.

In fact, the Creative Community for Peace (CCFP) is a non-profit organization founded in 2011 by figures in the entertainment industry, dedicated to countering the Boycott, Divestment, and Sanctions (BDS) movement against Israel and promoting the arts as a supposed bridge to peace while actively supporting Zionist settler-colonialism.

CCFP's entire mission includes galvanizing support against the cultural boycott of Israel, which it frames as illegitimate despite BDS being a non-violent, Palestinian-led call to end apartheid, occupation, and settler-colonialism. The organization consistently promotes dangerous Zionist propaganda that demonizes Palestinians and those advocating for their liberation, often equating criticism of Israel or support for Palestinian rights with antisemitism or calls for the "murder of Jews everywhere." By signing this letter, this liberal Zionist has worked to manufacture consent for the ongoing occupation.

On October 12, 2023, CCFP released a hasbarist propaganda filled open letter titled "Israel Under Attack," signed by over 2000 leaders from the entertainment industry which describes Palestinian resistance actions as "barbaric acts of terrorism," "evil," and "savagery," claims Hamas seeks the "murder of Jews everywhere," and urges the entertainment community to speak out, support Israel as it takes "necessary steps to defend its citizens," and reject an "orchestrated misinformation campaign spearheaded by Iran."

The letter affirms Israel's actions and perpetuates revisionist Zionist narratives that erase the Nakba, ongoing ethnic cleansing, apartheid, and genocide in Palestine. It whitewashes Israel's systematic violence, including the destruction of infrastructure, targeting of civilians and journalists, and obstruction of accurate death tolls. By organizing and promoting this letter, CCFP contributes to manufacturing consent for Israel's illegal ethnostate, vilifies anti-genocide and anti-apartheid protesters, and normalizes the settler-colonial project that displaces indigenous Palestinians through land theft, often under guises like "Aaliyah."

This pattern aligns with CCFP's consistent behavior, including other letters rejecting boycotts of Israeli institutions as "discriminatory and antisemitic," while ignoring Israel's documented violations condemned by human rights organizations. In fact, signing such dehumanising and atrocity-filled letters represents a pattern of complicity through selective outrage that betrays Palestinian liberation and upholds the structures of settler-colonialism and apartheid.