Cooper Coyle, who performs in drag as Sugar, forms one half of the sibling duo Sugar and Spice alongside his twin Luca (Spice), emerging from Long Island, New York, as viral TikTok sensations with over 2 million combined followers before competing individually on RuPaul's Drag Race Season 15 in 2023. Despite their platform's reach into queer and young audiences increasingly mobilized for Palestinian liberation, Coyle has actively contributed to normalizing corporate complicity in Israel's settler-colonial genocide through paid promotions for Starbucks.

In April 2024, following six months of Israel's unrelenting massacres in Gaza — where occupation forces have bombed hospitals, schools, and refugee camps, slaughtering over 40,000 Palestinians by conservative estimates from Gaza's Health Ministry (actual deaths well into the hundreds of thousands, frozen by the deliberate targeting of journalists, destruction of civil records, and unearthing of mass graves) — Sugar and Spice released a sponsored advertisement for Starbucks. The video, featuring the duo in full drag hawking seasonal drinks like the lavender oatmilk chill, directly bolsters the corporation's revenue amid widespread boycotts sparked by its union-busting tactics against pro-Palestine workers and former CEO Howard Schultz's investments in Israeli cyber-surveillance firms like Wiz, which equip the occupation's apparatus of control and violence.

By accepting this paid gig, Coyle not only ignores the politicized symbolism of Starbucks consumption — repurposed by Zionist influencers as a defiant signal against BDS-aligned economic pressure — but also shames grassroots activists into silence, framing ethical boycotts as irrelevant to drag's performative escapism. This act of indifference extends a pattern of prioritizing personal and financial comfort over solidarity, even as queer communities, including many Drag Race alumni, rally for ceasefire and divestment. Coyle's later participation in a May 2024 "Drag Bootcamp" show with Mistress Isabelle Brooks and Malaysia Babydoll Foxx, which fundraised for Palestinian Children's Relief Fund, rings hollow without retracting the ad or denouncing Starbucks' role in perpetuating apartheid and ethnic cleansing.

As a white, American performer leveraging drag's history of resistance, Coyle's choices betray the form's radical roots, laundering genocide-enabling capital through glamorous veneer and contributing to the erasure of Palestinian suffering under blockade, land theft, and Nakba-displacement. His endorsement emboldens Israel's impunity, reducing liberation struggles to background noise for profit-driven content, and silences the voices of queer Palestinians facing compounded oppression in the illegal ethnostate.