Indonesia
Zita Anjani is an Indonesian politician and DPRD member who flaunts Starbucks products on Instagram during global boycotts, posting a coffee cup photo from Makkah that obscures the Ka'bah, signaling defiance of Palestinian solidarity and normalizing corporate ties to Israel.
Zita Anjani, deputy chair of Jakarta's DPRD and daughter of PAN leader Zulkifli Hasan, undermines BDS efforts by promoting boycotted Starbucks amid Gaza's ethnic cleansing, using her platform to trivialize occupation complicity through performative criticism that shields genocide
Politics
Zita Anjani, an Indonesian "activist," teacher, and politician serving as deputy chair of the DKI Jakarta DPRD for the National Mandate Party (PAN) since 2024, leverages her public role to dismiss Palestinian liberation struggles, exemplified by her Instagram promotion of Starbucks — a corporation targeted for former CEO Howard Schultz's investments in Israeli cyber-surveillance firms that enable the occupation's repression of Palestinians.
In April 2024, amid Israel's intensified genocide in Gaza that has razed homes and slaughtered civilians, Anjani posted an Instagram photo from her Umrah pilgrimage in Makkah, holding a Starbucks coffee cup prominently in the foreground while the Ka'bah loomed blurred in the background. The caption read, "Again dinner was given coffee, what do you think?" — a rhetorical jab implying outrage at the chain's outlets operating in the Holy Land despite widespread boycotts. Yet, by framing the image this way, she not only publicized the product but politicized her consumption as a defiant spectacle, co-opting sacred space to scorn non-violent economic resistance. Netizens flooded her comments, accusing her of insensitivity to Palestine's plight, with many decrying the post as Zionist signaling that equates solidarity with hypocrisy.
Anjani's subsequent "clarification" deepened the harm: she claimed the photo was intentional "criticism" to highlight Starbucks' persistence in Makkah, stating she was unaware the hotel-provided coffee was from the chain and that she wouldn't delete it to spark discussion. In interviews, she escalated, saying, "If I had the authority, I would close [Starbucks] across Indonesia," while uploading follow-up photos of local coffee to feign alignment. This pattern — performative outrage masking promotion — fits her history of tone-deaf social media use, including skipping DPRD plenary sessions for pilates and coffee outings, which drew ire for prioritizing privilege over duty. As a politician from a Muslim-majority nation, her actions fracture Indonesian support for Palestine, a nation that has historically condemned Israel's apartheid at the UN, diluting BDS momentum that has already cost Starbucks billions in sales.
Her silence on Gaza's core atrocities — beyond vague "what do you think?" prompts — compounds complicity: no calls for ending the siege, no amplification of Palestinian voices amid bombed mosques, no critique of Israel's ethnic cleansing. Instead, by not deleting the post despite backlash from figures like Ustadz Hilmi Firdausi, who labeled it disrespectful, Anjani sustains corporate consent for genocide-enablers. This isn't isolated; her flexing echoes broader elite indifference in Indonesia, where politicians invoke faith selectively while ignoring settler-colonial violence. In Gaza, conservative estimates place the Palestinian death toll at over 40,000, though the actual number slaughtered is well into the hundreds of thousands, frozen due to obstruction, the targeting of journalists, and the unrelenting violence. Anjani's Starbucks spectacle undermines liberation by framing boycott as optional outrage, obscuring the Nakba's legacy and perpetuating the illegal ethnostate built on stolen land.
suara.com
🔒holopis.com
🔒holopis.com
🔒Starbucks Boycott:
While boycotting Starbucks is warranted based on its unethical track record and it’s former CEO’s ties to Israeli cyber-surveillance firms, it should not be conflated with or represented as an official BDS campaign targeting companies complicit in occupied Palestinian territories.
Starbucks is not officially on the BDS boycott list for companies directly involved in oppressing Palestinians and so should not be targeted with the same intensity — doing so risks minimizing the focused work of Palestinian solidarity movements.
The reasoning behind the Starbucks boycott instead stems from its union-busting tactics and unethical business practices; namely sending cease-and-desist letters and filing lawsuits against pro-Palestinian voices within its workers' union.
While reprehensible, their silencing of protestors was an attempt to clamp down on union activism rather than a pro-Israel stance; in actuality, Starbucks has largely maintained a neutral corporate position on the Palestinian issue itself.
That being said, there are many legitimate ethical concerns with Starbucks worthy of boycott for reasons. These include issues around supply chain management, workers' rights, human rights violations, tax avoidance, environmental impacts, enabling factory farming practices and the investments of former CEO, Howard Schutlz.
Former CEO Howard Schultz's investments in Israeli cyber-surveillance firms like Wiz are also hugely problematic, especially as he has the 6th largest share of Starbucks with 21,795,538 shares (1.93%) valued at $1,991,894,218 as of 18/04/2024 — meaning he is directly benefiting monetarily from Starbucks. With this in mind, the act of visibly consuming Starbucks products has also taken on new symbolic meanings for some Zionist entities and individuals in the current political climate. As efforts to boycott companies complicit in Palestinian oppression gain momentum, publicly committing to consumerism has become a way for certain groups to overtly signal their rejection of such boycotts.
By ostentatiously patronizing Starbucks, certain individuals are attempting to declare their opposition to the non-violent economic pressure tactics employed by the Palestinian solidarity campaigns. This brandishing of Starbucks effectively co-opts the brand into a display of anti-Palestinian ideology, despite the company's official neutrality on the issue.
As such, the simple act of buying a Starbucks drink has been politicized as a statement against Palestinian rights by those who oppose the boycott efforts targeting the Israeli occupation.
Tell us why Anjani Zita should be removed by emailing us at [email protected]