Despite the ongoing boycotts against PepsiCo, Amr Diab performed in an advert that was insensitive to Palestinians amid the ongoing Israeli genocide and Israeli-manufactured famine and drought.
He is an Egyptian singer, composer and actor who appeared in a Pepsi advert despite cultural boycotts.
MUSIC
Before appearing in PepsiCo adverts, Amr Diab actually donated 5 million egyptian pounds to the Egyptian Red Crescent for Palestinian relief and refused to perform in a Jordanian concert which involved 'Israel.' It is, however, important to note that even his daughter supported and called for the boycott of Zionist linked products. [1]
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🔒BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
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